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July 17, 2018

How to ask your clients for good referrals

How to ask your clients for good referrals

As a business owner you should know how to ask your clients for good referrals. No one goes into business to settle for a mediocrity growth rate. You want to grow your business. You want more of your prospective clients to enjoy what you have to offer. One sure way to get more clients is to ask for referrals. Read on for some super valuable tips. 

Curious to know how to ask your clients for good referrals? 

If you own a business, you know that to be successful your business has to keep growing. 

So what's the key to growing your company and attracting new clients? Word of mouth. 

People still heavily rely on what their peers say about a particular company, service or experience.

That's one of the best reasons why you should rely on your current clientele to vouch for you and your work. 

But happy clients don't always  equal voluntary raving reviews or new leads. 

So how do you go about getting leads that actually go somewhere? Check out these tips on how to ask your clients for good referrals. 

Tip #1: Share your own referrals

You know when people say that you have to give more in order to get more? 

Same goes for your business. If you want quality referrals, GIVE quality referrals, especially to your clients. 

If you give a client a good lead, and they know you're behind it, more often than not they'll reciprocate and try to recommend a contact from their own network to you. 

Tip #2: Make it intuitive

Really want to know how to ask your clients for good referrals? Make it a no brainer for them to do so. 

Think about it, when Amazon asks you to rate your experience with a seller or a product, what they're really asking you to do is give a referral. A good review can generate really promising leads. 

And it works. Just consider how many times you scroll through the reviews on a product before you purchase. 

The same concept can be applied to your business. 

Ask clients to give you good reviews in a way that makes the process easy and intuitive for them. 

After you've completed a project for them, add them to an automatic email list that will direct them to the appropriate place to give a review, whether it's Yelp, Google reviews, etc. 

If you want hard leads, create a form that clients can easily fill out on your website if they're interested and add it to your weekly or monthly newsletter. 

Tip #3: Incentivize the referral

When people are content, they aren't motivated to take additional action.That's why happy clients don't always equal a review or glowing recommendation.  

You can get around this by giving customers that go the extra mile an incentive. 

Try offering a free or discounted service when customers refer new clients. When the new customer signs up or starts a contract, the person who referred them enjoys the perks, and your business grows.

Tip #4: Pick the right time and ask

The tactic on persuading someone to do anything isn't about how you ask, but when you ask. 

One of the lesser known secrets on how to ask your clients for good referrals is asking for the referral while the amazing job or service you completed for them is still fresh in their mind. 

Immediately at the end of a project, send your client a follow up email asking them to leave a review or make a referral.

So, what do you think about these four tips on how to ask your clients for good referrals? Leave your comments, and please follow these these steps and you're bound to see your business grow. 

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Felix Mwania

I live in the intersection of technology and entrepreneurship. I am a technology enthusiast but my passion is helping small businesses succeed, including mine. When I am not working, you will find me goofing with my wife and kids. When not with family and/or friends, you will find me doing some home improvement projects.

Felix Mwania


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